David Green has turned a new leaf
for the eyewear market.
The David Green brand is all
about freshness and craftsmanship. The emphasis in on select materials, clever
details, clean proportions and great comfort. The underlying look is style. Fashion
comes and goes, style remains.
In David Green's ongoing quest
for EYES FOR THE ENVIRONMENT with "Green product", he has launched a totally
unique product concept whereby leaves are crafted within cotton based acetate
material.
Thegreencompany markets both the
David Green and Moonstone brands and has grown distribution in over 20 countries.
All product and backup spares are ex-stock, held in Cape Town. Thegreencompany is exhibiting at the
upcoming World Congress for Refractive error hosted by ICEE and The World
Conference on Optometric Education hosted by WCO (visit www.icee2010.org) in Durban (20 to 24th
September). If you are there, be sure to visit this stand if you are
seeking something fresh …and green.
Pricing is a pleasant surprise
and the quality of both collections is superb.
The result is a stunning look
whereby the design is created by nature - literally. Each piece is individual.
This takes the David Green "HAND MADE" signature to a new
level. Leaves are available in various colours and forms. The material is made
in France from a natural cotton based acetate.
David Green designs are unique,
materials are sourced worldwide: acetate predominantly from Europe, nose pads
from France, even a unique silicon based temple idea imported from Japan.
A comprehensive advertising
campaign boasting the new look of this Green brand will be launched this
September. David's creative team have come up with a never been done before
concept where frames visually make up a variety of tree images. This is in
keeping with the fresh and innovative thinking of a brand that continuously
challenges the conventional "celebrity with eyewear" communication.
The support campaign has several
elements:
Print advertisementsin prestigious publications including Discovery,
Golf Digest, Getaway, Odyssey and Simply Green
In Optometrist point of sale material that is
innovative and top quality
An electronic social media campaign including
Facebook, Twitter and blogging (see the new hot buttons on his website)
A cute miniature booklet supplied with every frame that details
what this brand is all about
Thegreencompany markets both the
David Green and Moonstone brands and has grown distribution in over 20 countries.
All product and backup spares are ex-stock, held in Cape Town. Thegreencompany is exhibiting at the
upcoming World Congress for Refractive error hosted by ICEE and The World
Conference on Optometric Education hosted by WCO (visit www.icee2010.org) in Durban (20 to 24th
September). If you are there, be sure to visit this stand if you are
seeking something fresh …and green.
Pricing is a pleasant surprise
and the quality of both collections is superb.
